So, Poseidon bombed. And the variety will run such headlines as "Poseidon tanks" "Poseidon goes under" "Poseidon waterlogged" "Poseidon sinks." etc. etc.
Here's my take: B.O. Pos(e)i(d)on. It is the bestest and most cleverest. FACE VARIETY!
He will try to dizzy you with his intellect, but - honestly - at worst you'll get mildly nauseous.